The definitive guide to RevOps in the 21st century
2025.12.18
When we founded Levver, we weren't just choosing a clever name. We were choosing a mental model—a way of understanding what we actually do for clients and why it works.
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By Andrew Henke
"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."
— Archimedes of Syracuse, c. 287–212 BC
Twenty-three centuries ago, a mathematician in Syracuse articulated something that builders, farmers, and craftsmen had known intuitively for millennia: with the right tool and the right positioning, a small force can move an immense weight.
2025.12.18
RevOps is operationalizing revenue growth across a business.
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By Andrew Henke
Most definitions of Revenue Operations focus on alignment between sales and marketing. That's part of it but it's a small part.
Here's our definition:
RevOps is operationalizing revenue growth across a business.
That word—operationalize—does a lot of work. It means turning abstract concepts into observable, measurable phenomena. Taking an idea like "we need to grow revenue" and making it real: designed, built, measured, improved.
And the key phrase is across a business. Not just in sales. Not just in marketing. Everywhere the revenue cycle touches.
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Conserve energy, magnify force